Itā€™s a mix of Grit, Creativity, and asking a lot of thoughtful ā€œWhysā€ to make a product that people love.

I have built strong skills in both B2C and B2B platforms, including websites, mobile apps using React Native, SaaS solutions, e-commerce, and improving conversion rates for better results. These skills help me adapt and work well in different settings while solving complex problems. My wide experience and strategic approach allow me to find and apply practical, effective solutions consistently. Having lived in seven different cities in Indonesia, I have gained a broad understanding of various cultures and ways of thinking. I am passionate about designing and creating digital products and have worked with friends on innovative projects like Menfess.co, which now has about ~6.000 active users each month. As Chief Design Officer, I focus on overseeing and driving an organization's overall design strategy, aligning it with business goals to foster innovation, enhance UX, and maintain brand consistency across features.

Experience

  • Shaping UX for B2B corporates šŸ¢. Currently collaborating with Uniper on "Uniper Market Solutions (UMS)" (Energy sector).

  • Responsibilities:
    āœ¦ Serving as a UX Design (domain leader) & consultant, ensuring the design quality and consistency across all interfaces. Spearheading A/B Testing and Data-Driven Projects.
    āœ¦ Collaborated with multiple vendors to facilitate A/B Testing and Loyalty Program improvement resulted in an overall Revenue Growth.
    āœ¦Reduced checkout drop-off and boosted sales by doing comprehensive user research and fixing user pain points in the checkout funnel.
    āœ¦Managing designs across Italian, German, and French store by collaborating with marketing teams.
    āœ¦Made tiered promo codes easier to apply, increasing Average Order Value and Revenue.

    https://www.hashtag-you.com/

  • Responsibilities:
    āœ¦ Co-founded Menfess.co, an anonymous community (k-pop, universities, writers club, etc) management platform utilizing Twitter/X's API.
    āœ¦ As CDO, I am in charge in directing product design initiatives to ensure alignment with user and business needs.
    āœ¦ Collaborating closely with the CEO and CPO to enhance product features and establish monetization strategies.
    āœ¦ Actively sharing knowledge about UX, design, and startup investment, fostering a culture of continuous learning.

  • Responsibilities:
    āœ¦ Worked on multiple design projects, delivering custom solutions that matched our B2B (Game Studios) customerā€™s needs (Sony, Capcom, Volition, Warner Bros).
    āœ¦ Designed from 0 to 1 engaging leaderboard for Starbreeze Nebula that improved user engagement and streamlined the leaderboard experience.
    āœ¦ Collaborated with 20 + designers and engineers on platform improvements.
    āœ¦ Analyzed APIs and product specs to help issue new endpoints for core products which improved the platformā€™s performance.
    āœ¦ Owned the design process for over 8+ services/solutions.

    https://accelbyte.io/

  • Responsibilities:
    āœ¦ Redesigned StartClubArnhem website, increasing signups by and session duration.
    āœ¦ Led "Student Mobility" travel app project to improve student's travel experience in The Netherlands.
    āœ¦ Worked with cross-functional teams to create innovative design solutions.
    āœ¦ Managed client projects and timelines effectively.

    https://www.whello.com/

  • Responsibilities:
    āœ¦ Led web design & video editing projects from concept to delivery.
    āœ¦ Worked closely with clients to understand their business and user needs.
    āœ¦ Built high-fidelity prototypes for design ideas.
    āœ¦ Ran workshops to align stakeholders.scription

When I'm not on Figma, I'm traveling, vibe-coding , creating content, sketching, playing soccer, or immersed in a good book.

Random Snapshots of my exciting design journey so farā€¦

Laptop on a wooden table with a glass of iced coffee, a white dish, and a computer mouse, inside a cozy cafe with chairs, a display case with desserts, and a wooden counter in the background.
A young man with dark hair, smiling, wearing a dark plaid shirt and white earbuds, sitting in a blue office chair in front of a plain white wall.
A cozy coffee shop scene featuring a laptop displaying a project management software, a hot drink in a glass with a spoon, a plant in a pot, salt and pepper shakers, and a view outside through a large window showing a street with parked cars and a store named 'I ā™„ MUKSHOP' with trees and buildings.

He is always reliable and professional, was a pleasure to work with and anyone would be lucky to work with him.

Remi Andila - Lead Designer @Whello, ID

He consistently articulates his design decisions with clarity and confidence, making collaboration smooth across teams.

Adi Pramudya - UI/UX Manager @AccelByte, USA

His ideas help us a lot in designing the UX flow and design for client's website project. I undoubtedly recommend him to be your designer buddy in your project.

Gita Ardiyanti - Content Strategist @Mitrais, ID

He has a deep understanding of how user experience and business requirements go together, and he beautifully combines them to produce effective design decisions.

Raihanah Nabilla Firsty Rahman - Product Designer @Ahead, DE