It’s a mix of Grit, Creativity, and asking a lot of thoughtful “Whys” to make a product that people love.

Young man with dark hair looking to the right, outdoors on a sunny day with a blurry background of trees and sky.

I have a diverse skill set from B2C and B2B platforms, including websites, mobile applications (React Native), SaaS, e-commerce, and conversion rate optimization (CRO). This adaptability enables me to thrive in diverse environments and tackle various challenges effectively.

My strategic thinking and capacity to deliver impactful solutions are further strengthened by my rich background. During my first 22 years, I lived in 7 Indonesian cities, each contributing to my understanding of different cultures and perspectives.

My passion for digital product design & development has also led me to collaborate with talented friends and colleagues on several projects. One of them, Menfess.co, currently serves 6k monthly active users. I’m the Chief Design Officer, overseeing the business opportunities and how design can contribute to capturing those opportunities.

When I'm not on Figma, I'm traveling, vibe-coding , creating content, sketching, playing soccer, or immersed in a good book.

Random Snapshots of my exciting design journey so far…

Laptop on a wooden table with a glass of iced coffee, a white dish, and a computer mouse, inside a cozy cafe with chairs, a display case with desserts, and a wooden counter in the background.
A young man with dark hair, smiling, wearing a dark plaid shirt and white earbuds, sitting in a blue office chair in front of a plain white wall.
A cozy coffee shop scene featuring a laptop displaying a project management software, a hot drink in a glass with a spoon, a plant in a pot, salt and pepper shakers, and a view outside through a large window showing a street with parked cars and a store named 'I ♥ MUKSHOP' with trees and buildings.
A young man with short black hair and a black shirt giving a presentation or speech in front of a banner that reads 'Digi' at an indoor event. He is holding a microphone and a remote control, and there are audience members visible in the foreground.

He is always reliable and professional, was a pleasure to work with and anyone would be lucky to work with him.

Remi Andila - Lead Designer @Whello, ID

He consistently articulates his design decisions with clarity and confidence, making collaboration smooth across teams.

Adi Pramudya - UI/UX Manager @AccelByte, USA

His ideas help us a lot in designing the UX flow and design for client's website project. I undoubtedly recommend him to be your designer buddy in your project.

Gita Ardiyanti - Content Strategist @Mitrais, ID

He has a deep understanding of how user experience and business requirements go together, and he beautifully combines them to produce effective design decisions.

Raihanah Nabilla Firsty Rahman - Product Designer @Ahead, DE