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Powered by ADPListI have 7+ years of experience designing digital products for startups, agencies and enterprises, focusing on gaming, e-commerce and B2B tools. I also love learning and building things I'm passionate about. I'm currently tinkering a lot with AI, comedy, and photography.
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The Start
I stumbled into UX design in 2018 as a student in Indonesia. What started as small personal projects quickly turned into something bigger. I realized I didn't just want to make things look good, I wanted to understand why things worked.
Web Design Specialist → UI/UX Designer (Client Engineering Team)
I joined Whello, a digital marketing agency based in Amsterdam, as a Web Design Specialist, sharpening my craft in web strategy and conversion-focused design. Shortly after, I made a leap into the gaming industry at AccelByte, a backend-as-a-service startup based in Washington, USA, where I worked as a UI/UX Designer in the Client Engineering Team on B2B tools used by studios like Sony, Capcom, Volition, and Warner Bros.
Co-Founder & Design Lead at Menfess.co
My entrepreneurial side kicked in. I co-founded Menfess.co with 2 of my amazing friends, a social media tool that grew from zero to 6.5k MAU (*2024). Building a product from scratch while working full-time taught me more about product strategy than any course ever could.
UI/UX Designer → UI/UX Design, Manager II at Hashtag You
I relocated to Germany and joined Hashtag You, an e-commerce startup based in Berlin, as a UI/UX Designer, owning the end-to-end design process for 3 brands and leading A/B tests and data-driven optimization initiatives that improved conversion rates across DACH, FR, and IT e-commerce stores. I was promoted to UI/UX Design, Manager II, mentored a junior designer, and grew the UX team from 1 to 2 people.
UX Designer at 8Reasons Digital
At 8reasons Digital, a UI/UX agency based in Munich, I shape enterprise products for clients like Deutsche Telekom, Porsche, E.ON, Uniper, Allianz, and Versicherungskammer. I'm also pursuing an online Master of Engineering in Engineering Management at the University of Colorado Boulder, because design alone isn't enough. I want to understand systems at every level.
Outside of work, I love experimenting with side projects, from Chrome extensions to AI-powered tools. I believe the best way to learn is to ship. Lately that means prototyping small AI apps and automations to test ideas in days instead of months.
When I'm not on Figma, I'm traveling, creating content, sketching, or playing soccer. I'm also active in design communities and enjoy mentoring junior designers.
- Building side projects
- Prototyping with AI
- Traveling
- Creating content
- Sketching
- Soccer
- Mentoring on ADPList
- Reading
He is always reliable and professional, was a pleasure to work with and anyone would be lucky to work with him.
Remi Andila, Lead Designer @Whello, IDHe consistently articulates his design decisions with clarity and confidence, making collaboration smooth across teams.
Adi Pramudya, UI/UX Manager @AccelByte, USAHis ideas help us a lot in designing the UX flow and design for client's website project. I undoubtedly recommend him to be your designer buddy in your project.
Gita Ardiyanti, Content Strategist @Mitrais, IDDavid has a deep understanding of how user experience and business requirements go together, and he beautifully combines them to produce effective design decisions.
Raihanah Nabilla Firsty Rahman, Product Designer @Ahead, DEI built my first WordPress site in 2012 for a class project (see it here). Since then, I've designed websites and interfaces for US and European clients across various industries.
This portfolio is built with Next.js and Tailwind CSS.
It's also an AI-native build. The design system, copy, and motion were co-created with AI, and the code was written with AI assistance using Claude, v0, and Cursor. I directed the decisions, wrote the prompts, and made every final call, the same way I design products day to day.
Special thanks to everyone who reviewed this site, and to all the amazing friends and colleagues who've shaped my journey along the way.
I've always believed the best design disappears into the workflow. It doesn't shout for attention, it earns trust. AI helps me get there faster, but the goal never changed.
AI is my thinking partner, not my replacement. It handles the tedious stuff, reading through research, sketching rough ideas, turning a prompt into a working prototype. That leaves me more time for the parts I actually love: strategy, taste, and the judgment calls only a person can make.
The output is never the answer. It's a starting point. I still make every final call, and I always will.
Claude & Opencode
Research, copy, and design direction
v0 & Antigravity
Prompt-to-prototype and maintaining code
Figma MCP
Design exploration, system and component management
Gemini
Visual moodboards and concept art